Hilfiger Denim - Mannen

Zie hieronder een selectie van mode ontwerpen die ik heb gemaakt voor Hilfiger Denim, de denim lijn van Tommy Hilfiger. De opdracht was om nieuwe, krachtige, orignele en tegelijkertijd ook vernieuwende T-shirt prints te ontwerpen. Omdat Hilfiger Denim geen logo toepaste in hun prints moest er elke keer weer opnieuw met typografie gespeeld worden. Hierin lag de uitdaging om de identiteit van Hilfiger Denim te bewaken en uit te stralen. Na 14 seizoenen en honderden verschillende T-Shirt prints ontworpen te hebben kan ik met trots terugkijken en zeggen dat dat gelukt is. Naast T-shirt prints, heb ik ook all over prints, trims (zoals: knopen, ritsen, etc.), patches en accessoires mogen ontwerpen. Dit allemaal rekening houdend met verschillende productie uitvoeringen van print technieken (zoals: waterbased screenprints, cracked prints, plasticol prints, puff prints, discharge prints, reverse prints, digital prints) en applicatietechnieken (zoals twill, canvas, cheesecloth en embroideries).

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